Digital Killed the Paperback Star…or did it?

time cover July 11.jpgNote: I wrote this article a year back, in the time since, independent book stores are continuing their resurgence. Don’t believe me? That’s fine, but please take the time to check out this compilation of reference articles from the American Booksellers Association. More than fifty articles are listed: Independent Bookstores are Thriving


July 3rd, 2016

My weekly Time magazine came in the mail a couple days ago. The cover shouted in red, white, and blue letters, “240 Reasons to Celebrate America Right Now.” I was holding Thor (my baby boy), so I ended up flopping it open on kitchen counter with my free hand. I read articles out loud to him; if he cries, I know the article is boring. Nestled in the centerfold was the title of the 64th reason to celebrate: The death of the bookstore was greatly exaggerated. I read it out loud, and Thor giggled. Okay, maybe he didn’t, but that would of been a nice hook, huh?

The article, written by Lev Grossman, provides a brief snapshot of how independent bookstores are doing. The outlook was pleasing. Here are some takeaways and why it should matter to you as writers and as readers.

Independent bookstores are doing better than some media sources reflect in their reporting. According to the article bookstores have been growing in numbers steadily for the last seven years. Climbing from 1,712 all the way to 2,311 (Grossman cited the American Booksellers Association for these numbers). The growth was attributed  largely to new technology making inventorying libraries easier for small businesses and social media allowing for low cost advertising.

The next reason for this growth jumped out at me; these independently ran bookstores operate in a niche market. Grossman provided a quote from one independent shop owner (Brian Lampkin, owner of Scuppernong Books in Greensboro, N.C.) who stated, “We’re letting Amazon and Barnes & Noble take care of the best sellers. Where are you going to get poetry? Some Barnes & Nobles you walk into, you’re lucky to find Emily Dickinson.”

This quote brings me to my first point.

bookstoreamersterdam.jpgAs indie authors, citizen writers, and artists, why wouldn’t you go and support those who exist to support you? 

If you are a writer of any medium, you should be walking into the local bookstore and seeing what they have going on. You may not be J.K. Rowling or Stephen King (yet), but in your town or city, you might be the best thing since sliced bread. Even better, these struggling businesses want you to talk about your work with customers; they want poetry readings; they want the local flavor to come in and mix and mingle. It’s a powerful tool to reach out from beyond the glow of our computer screens.

I have indie author friends who made sure to go to local bookstores and get their work up on the shelves. I know from the Instagram photographs, Facebook posts, and conversations we’ve had, that seeing their work sitting in a bookstore shelf was one of the highlights in their journey.

print is dead.jpgPrint isn’t dead.  Digital may have punched it in the face, but it’s still in the game. Grossman provides an interesting statistic. “Last year the share of e-books
(at least the non-self published kind) actually receded to 24%. The book market appears to have rebalanced itself into a complex mix of paper and digital, with neither format completely dominating…”.

This is an important thing to consider when you decide what formats you are going to produce. I know plenty of indie authors who only sell e-copies of their work. The worry is they won’t be able to recuperate the costs of printing. But perhaps the tides are changing and there could be profit to go to print? Even if it is just a limited print. Especially if there are local stores who are willing to let you throw down a table, do readings, and toss your books up on the shelf. It is something to consider as you move through the process.

If you want to worship, go to the temple. I urge you to go check out your local book haunt. Plenty of these places aren’t making much money doing what they are doing. To them, that’s not the point. They do it because they have a passion for print. They love the look and smell of a wall of books.

Ask yourself this: are we so different from them? Are you making millions from your writing right now? Even if you are, is that the only driving force behind your stories? To be a successful writer, I assume an element of passion must be there. Surround yourself with those equally as passionate and see your fortune rise.

Final Words: To my fellow Americans, I hope your 4th of July is great and you are surrounded by those you love. To my friends outside of our borders, please enjoy the endless videos of us crazy Americans blowing ourselves to smithereens with pyrotechnics.

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Fear and Loathing at RavenCon 2017

Author Note: This article was lost when my author and editor sites were merged. A big thanks to Yudhanjaya Wijeratne for pointing out the broken link and wanting to read the article in the first place. Now, on to the shenanigans.


Fear and Loathing.jpg

I’m walking through the darkened courtyard of the DoubleTree Hotel in Williamsburg, Virginia, trailing just behind Chris Kennedy. The sun has dropped from the sky, much like my morale after sitting in on a panel where one panelist plugged their book eighteen times. I know this because I kept tally. Eighteen.

Putting this from my mind, I increase my pace and try not to slip on the water-soaked cement. Some kid splashing with a writhing knot of multi-colored pool noodles underneath him shouts up at me from the water, “I bet you didn’t think you’d see someone with seven pool noodles in their trunks!”

jawsIt’s true, kid. I didn’t think I’d see that. Who swims in the dark? That’s how you get eaten by the night sharks who dwell in shallow hotel pools! 

Of course I didn’t say any of that out loud. Careful to not get pulled into an existential conversation about the stuffing of pool noodles into bathing suits with no adult supervision around, I continue following Chris. He is navigating toward a suite being shared by a publishing house. I’m following like a lost puppy.

We’d communicated electronically, but this convention – Ravencon – was my first in-person meeting with him. We had joked about sharing a few beers. Him and I are both Navy vets, so a shared beer is sort of a sacred thing. It seemed Chris was making good on this promise. Unfortunately, the outside door that would give access to the suite is locked, a fatal flaw in his planning.

Undaunted, the quick-witted publisher/author stalks over to the fenced-in balcony where a collection of women puff on cigarettes. It’s the typical metal fencing you see at hotels of this type: waist high, blocky bars, not designed to keep your room from being ransacked, but meant to keep you from passing out and falling into the bushes or wandering into the pool for a final swim.

smoking skull.jpgChris asks the smoke-breathing women if they would mind opening the door to the wing from the inside. Instead, they tell us to jump the fence. Opting for a less acrobatic solution, we squeeze through a one-foot space against the wall, slide the glass door open, and step inside.

A collection of men and women are sitting around and meandering about. A fold-out, veneer table to my left is covered in half-emptied bottles of hard liquor. Despite the age of the occupants attending this venue, the room décor was like that of a college party: plastic trashcans overflowing with bottles and trash, fold out chairs, crappy lighting, hotel carpeting – the works.

Everyone stops talking, looks over at us, then one of the older men tells me to close the door behind me. After I complied with his orders, we walked over to a huddled circle of seated people. The Giver of Orders, a kindly man who didn’t want to be assaulted by cigarette smoke, produced a black cooler bag. It was packed with local craft beer. Happy and grateful to have obtained free social lubricant, I quickly empty the bottle while somewhat awkward conversation happens all around me.

ravencon.png

Everyone around me has titles under their belt, or have contributed to the production of multiple books. I have no published works to my name. As an editor, I’m mildly successful considering I’ve not been doing it professionally for long. But this is a room full of established editors, authors, and publishers. So, I did what I do best: drink, listen, drink, respond, drink, nod, drink, and smile.

drinking buddies.jpgI don’t pass out a single business card – despite having them made for the convention – and I didn’t tell a single person who I was or what I was doing there. I just play the fly-on-the-wall game until we all said our farewells. Chris headed home, and I wandered off to my room. Later that evening, I thought about what a missed opportunity that was while I worked my way through the beers I had stocked in my hotel fridge.

Less than a week later, while I was in the safety of my own home, Chris sent an offer to publish a series J.R. Handley and I have been outlining called The Odera Chronicles. A few weeks later, he informed me a short story I had co-authored will be showing up in an anthology he is releasing in September.

This, for me, is the purpose of something like RavenCon. It’s not about judging the merit of the panels (or panelists), or pimping your books to a room full of disinterested people. It’s certainly not about gloating about your successes and comparing yourself to others. Sometimes, it’s about wandering around, meeting people, pool noodles, jumping fences, and drinking the occasional beer. It’s about being present and open to a strange adventure.

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Free Books on Query Letters & Agents

A while back I wrote a post about looking for agents (Quest for the Holy Sale: Finding Agents). It was a whimsical bit of nonsense with an undertone of importance. I’ve had a lot of conversations, emails, and questions come my way about agents and query letters since then. My response was, “Dudes and dudettes, didn’t my post indicate my level of uselessness?”

Understanding my deficiency, I’ve been gathering all the info I can obtain about the subject. During this period of self-study, I uncovered a couple free gems (these might only be free for Kindle users).

The two books are both by Noah Lukeman:

How to Write a Great Query Letter: Insider Tips and Techniques for Success

How to Land (and Keep) a Literary Agent

Eating A Dash of StyleI was really excited to see these free books. I had read Lukeman’s book on punctuation (A Dash of Style: The Art and Mastery of Punctuation) a few months back and really enjoyed the content. You know, eating my greens and all of that. In case you couldn’t picture what it looks like when I consume books, I added a picture.

Just wanted to take a minute to pass on these two awesome and free sources of information. I found the book on writing a great query letter to be extremely useful. Lukeman talks about what kind of paper to use (yeah, some people apparently write on cardboard to be clever), how to address the letter, how many paragraphs to write, how to structure those paragraphs, and more.

Good stuff!

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What are Plots? Understanding Episodic, Dramatic, Parallel, and Flashback

No Plot.jpg“What’s it all about?” “What’s the point?” If you’re a writer or reader, these are usually questions of plot. They could be the things we whisper in the dark before we sleep, too.

Anyways, moving along.

Let’s start this shindig with a basic definition. I pulled this one from The Making of a Story: A Norton Guide to Creative Writing, by Alice LaPlante (it’s one gigantic book, but a really great one). “So plot, as we will define it, is that series of events, arranged in a particular order, which brings about the desired final effect of a short story or novel” (p. 377).

Highfalutin folks People who have taken some creative writing courses (or read a few textbooks on the subject) will mutter about The Major Dramatic Question. To put it simply, the major dramatic question is the problem the author presents for their characters to deal with; it’s the same problem the reader is confronted with as they go through the story. After the story is finished, the reader should feel they have an answer, or solution, to this problem (even if the reader’s solution wasn’t the same as what you wrote, at least you got them thinking).

While the journey to answering this question is why readers read, as the writer, it’s often important to take a moment to ask yourself: “Just where the heck am I going with this? What issue am I presenting in this story? Does my ending solve this issue? Should it?”

Ignoring the plot is like foreplay without We don’t want to take our readers on an awesome journey and not give them a payoff of some kind. The plot ensures we stay on track. I’ve read/heard many different techniques for ensuring you achieve this goal. I’m sticking with the shortest and quickest ones I’ve found.

Crying Boy No Plot.jpgDon’t plot. Doesn’t get any quicker than doing nothing. Not what I would recommend, but enough people have read Steven King’s book, On Writing, to cherry-pick passages that indicate plotting goes against creativity (as if every writer is creative in the same way and one person’s recipe for success fits all). According to King, this sort of pre-planning ruins the organic process.

The reason I don’t recommend this is because it’s hard to overhaul a plotless book. These novels/stories stretch on forever, largely because the writer is simply writing without a goal of any kind. They rock back and forth and whisper, “The ending will come, the ending will come…” Bad news, sometimes, it’s not coming. Sometimes, you must have a somewhat realized concept of what the plot was to effectively close it out.

Side note. The lack of any sort of plotting and blind writing is not something I advocate or dissuade people from, generically. Every writer is different. Some can power through to a conclusion that makes perfect sense. Some will get lost in the middle and never find the end. Some advice shouldn’t be stone, it should be sand. So, shift your style to fit your person, even if your person shifts year-by-year.

Plot points. Unlike an in-depth plotting project where you write pages of discovery material, this is a page or two where you numerically number the major plot points in chronological order and cross them off as you move along. This gives you the freedom to connect those dots however you want, and even change them along the way. This provides the writer an endgame, even if the conclusion is in flux and changes as you close on it.

Mission Statement. One of the best and least time-sucky methods I’ve seen comes from the book, Writing Tools: 50 Essential Strategies for Every Writer, by Roy Peter Clark. He states you should take the time to draft a mission statement for your work. The mission statement, according to Clark, is a list of “I want” statements.

Examples. I want the hero to to lose his hero-status and die. I want to show space pirates have a heart of gold. I want to turn (insert trope) on its head. I want to show that kittens are superior to puppies.

These “I want” statements highlight what your goals are for the characters and conflicts in the story. They also can quickly become dramatic questions. Just replace I want with how do I. Suddenly you have a series of questions to answer with your writing. This allows you to be run wild with organic story telling, but also creates a loose set of guidelines to reel you back in.

Moving on.

There are four “main” types of plots out there. Honestly, there are more than four, but these seem to be the most common in current literature: dramatic, parallel, episodic, and flashback.

 

dramatic plot.jpg

An example of a dramatic plot. 

Dramatic Plots. This follows one main rising action to a climax, then tapers down to the end. Most of the book is spent establishing settings, characters, and conflicts. One main conflict reigns supreme, and the characters ride this action to a crescendo. There is a period of lull after this climax (called the denouement) where the reader gets to take a breather, then the writer closes the story.

 

Episodic Plots. These follow many actions or events chapter-by-chapter. The events stack, and are typically related by a character or theme. The goal with this sort of plot is to show a larger event, place, time, or idea from many different angles. Much like the namesake, many television shows are set up with an episodic plot. There are central characters and themes to drive the show, but “filler” episodes could be shuffled around without impacting the series much.

Serving Up Plots.jpgSome military fiction uses this style. Each chapter highlights a different member in the military, tackling a different aspect of the battle or war. Ultimately, these vignettes join to paint a much larger understanding of the conflict.

Parallel Plots. This form allows you to take multiple dramatic plots, usually two or three, and run them at the same time. Remember how the dramatic plot has a rising action that leads to a climax in the story? With parallel plots, the multiple arcs usually all crash together at the climax. Because the reader has followed multiple rising actions, they might be more emotionally involved in the climactic moment.

Flashback, flashback, flashback… This plotting device allows the author to start the story in the middle of a high-action point, and flash backwards to lead back up to it. Giving the reader all the backstory and moving them back to the high-action moment. The clichéd version of this is certainly the, this is how I died, intro. Of course, I should eat my words as one of the most talked about and controversial shows on Netflix right now is 13 Reasons Why. A show about a girl who commits suicide, and each episode it basically a flashback to events leading up to it.

thanksThat’s a wrap for today, thanks for reading! No matter what plot you go with, or if you’re going into the work plotless, you owe your readers that moment at the end of the book where they sigh, look up at the skies, and say, “I feel…something.” Let’s just hope that something is a positive connection, one that will keep them coming back for more. Until we cross quills again, keep reading, keep writing, and as always—stay sharp!

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What is Deep POV? (Spoiler: It’s “Show Don’t Tell”)

 

Showing Versus Telling

Today I wanted to talk a little about the idea of “deep POV.” I’ve had a couple authors approach/email me asking questions about the concept. While I was familiar with the idea of point of view (POV) and how to sink deeply into it, I wasn’t uniquely familiar with that terminology. So, I did what I always do when seemingly new knowledge presents itself, I tracked it down.

Typing “Deep POV Books” in Amazon yielded many questionable (in regards to author credibility) self-help type books regarding deep POV. About ten books down on the list, I found some pretty interesting erotica. Scrolling farther down yielded even more eyebrow-raising search results. Anyways, that wasn’t the deep POV I was looking for…

I grabbed the two books (writing books mind you) that had the most reviews regarding the subject. The two books are the following:

While both books have some decent information, holy macaroni folks, deep POV is just show, don’t tell dressed up in new words. While the showing/telling song and dance is geared toward many facets of writing, this deep POV concept is geared toward characters.

*Sigh*

Deep POV.jpgThe marketing folks must by doing a river dance right now. There’s nothing like slapping lipstick on a well-used term and screaming, “I’ve uncovered a new gem! Whadayamean it’s the same as…oh…I see. Okay, one-line show don’t tell and write in deep POV!”

Regardless of how used the concept is, if you are unfamiliar with showing versus telling, or deep POV, just know the terms are basically interchangeable in regards to writing characters.

Here are some blog posts I’ve generated regarding showing and telling, if you need a quick fix. The quality of these posts, much like the quality of my brain, is questionable. Though, a few people have found them useful (the posts, not my brain…yet).

Tics and Tells to Show not Tell (talks about using character mannerisms in your writing)

Using Sensory Detail to Enhance Fiction (talks about taking advantage of your senses)

Show vs. Tell & Intensity Scales (talks about the concept and offers a tool to determine when to show or tell)

resourcesTo be honest, if you are looking for resources on deep POV, you would do well to simply search for solid writing books that have a chapter or so on showing/telling. The two books I listed in the beginning are a great start. S.A. Soule’s book is filled with examples, if that floats your literary boat. If I had to pick a couple of books to recommend on the subject, because you all know I eat my greens, I would point toward:

The Emotion Thesaurus: A Writer’s Guide to Character, by Angela Ackerman and Becca Puglisi (This book is simply jammed full of tips and examples of how to write believable, visceral character cues. Tackles 70+ different emotions. Great if you can’t deal with emotions…in your writing.)

Mastering Showing and Telling in Your Fiction, by Marcy Kennedy (Confused about the concept? Can’t find a blogger or source of information to solve the problem? Marcy Kennedy does a good job of clearing the fog. Also, this author states that telling isn’t always wrong, or bad, or bad-wrong. Indeed, telling had its place.)

That’s a wrap for today. Sorry to be away for so long; life has been busy (editing, writing, conventions, stay-at-home dadding, military spousing). As time opens up, I’ll spend a little more of it here. Shooting for a post a week here and on the author page, we’ll see if I can pull that off.

question markQuick question! What books or resources would you all recommend to tackle the idea of deep POV or show don’t tell? I’m always looking for more pieces of information to add to my library. Until we cross quills again, keep reading, keep writing, and as always—stay sharp!

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The Art of Character: Book, Blurb & Collage

The Art of Character

A collection of phrases and quotes from the book, The Art of Character, written by David Corbett. Image created by me and free to share.

 

During my transition to the new state over the last month or so, I’ve continued hitting the books and eating my greens. The Art of Character, by David Corbett was a delight to read. Honestly, I’ve burned through so many bloody books about writing characters and examining archetypes that it was starting to get repetitive — this book caught me by surprise.

art-of-character-200.jpg

Image linked to Goodreads.

Corbett offers some fresh perspective about understanding how to craft and build believable characters. Unlike many of books I’ve read, he emphasizes the importance of shaping the character before your build the book. In my experience working with other authors, many go the opposite direction: starting with the story or general plot, then populating it with characters.

The issue, and I’ve seen it happen, is the characters are custom fitted to the story and one dimensional when you plot the story then begin to craft the characters afterwards. They say, “I want a scene where he/she commandeers a pirate vessel then builds a robot out of Pixy Stix, duct tape, and bubble gum…oh, they must be able to knit kitten sweaters too! I better make sure the character has X, Y, and Z traits.”

The book is separated into four main parts: Conceiving the Character, Developing the Character, Roles, and Technique. Each section builds on the previous and provides instruction on how to weave characters into the tapestry of your story. This is bolstered by countless examples from a smattering of different genres.

Speaking of examples, one thing I like to do when I read books on the craft of writing is glance at the bibliography at the back of the book. Corbett’s bibliography is three pages long with about fifty cited sources. That’s a goldmine!

When it comes to character studies, this book has quickly jumped to the top of my go-to pile. I can see it being one I refer to clients and friends alike. If your Amazon trigger finger is itchy, give it a go!

question markThat’s it for today. If you are curious about some of the other writing books I’ve read you can check out a listing of them I made by clicking right here (going to have to update this beast soon), or jump to my Reads section. I’m constantly eating my greens, and I encourage you to do the same. What writing books are you reading? I’d love to hear about it. I’m always looking for more books to devour. Until we cross quills again, keep reading, keep writing, and as always—stay sharp!

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Blogging: Building Your Platform

 

thor-with-leaf

Thor sorting leaves. He knows where to find the good ones.

It’s been too long since I’ve been able to update! I’m writing this post in my bedroom/office/box storage room. Yes, the prolonged move is taking forever, but I will be off to a new state and house by the end of the month. Fortunately (or unfortunately), that means you’ll be hearing a lot more from me in the near future. Oh, Thor is walking/running now…so yeah, busy times!

Today I wanted to take a moment to announce a milestone on the QE page. I’ve met and surpassed 1000 followers! Oddly enough, the last 200+ followers have come during a period of non-activity on my page [insert excuses: moving, baby, editing, writing, stay-at-home dad, military spouse].

So how did the blog continue to generate activity without me at the helm being proactive? I mean, does my blog even need me anymore? Has it gained self-awareness? I wish…

thanksBefore I get into the platform building section, let me say “thanks!” People talk about followers just being numbers. You’ll only make X number of sales from X number of followers. It all seems so impersonal. Speaking from my experience, I’ve received awesome emails from people checking in on me and the family, gained clients,  found collaborative writing partners, joined a Legion, uncovered fellow editors (key wielding clones), and I’m very humbled and appreciative of these relationships. Sales are one thing, meaningful relationships are something much more. So again, thanks for reading and coming back for more.

Building the BlogNow that I’m done gushing, let’s talk brass tacks.

I wrote a how-to post about blogging before: Blogging: What Works for Me. I wrote that post in July of last year when I had hit 400 followers. People were curious about my process, and I’m always happy to share. In it, I offered some tips about how to craft your writing and your activity to increase viewership. Towards the bottom of that post, I wrote a very short paragraph titled, Technical Mumbo Jumbo.  It seems some of that technical hoopla is more essential than I realized.

The technical aspects of your blog are what allow you to reach beyond WordPress and start generating views from search engines and other sources. In the last two months, where I only generated a few posts, those 200+ followers were likely due to me taking advantage of some of the features within WordPress. It’s also due to the type of content I ordinarily post.

Looking at my site analytics I’ve noticed a massive amount of views are being generated from search engines. This was planned. *maniacal laughter* Here are some ways to make your blog more visible outside of WordPress and gain more traffic.

evergreenWrite Evergreen Content. When I say “evergreen,” I’m talking about the shelf-life of the post. Some posts we write are author/editor/blogger/life update posts. For many, it’s a given you will want to reach out to your readers. “I’ll be here at this convention” or “Check out my new release.” There’s nothing wrong with that, it’s just that those posts won’t be the workhorses on your page. In terms of search engine visibility, unless someone knows exactly what to type, they likely won’t stumble into those posts. The workhorses are the posts that don’t have a fuse or timeline.

There is little chance someone who’s never been to or heard of this page will type into Google, “Quintessential Editor Barnes and Noble Rant.” There is higher likelihood someone might search, “the herald archetype.” Both of these searches will bring up posts from this blog on the first or second page of Google, but one (the archetype post) is far more likely to pull a reader because it’s a logical search term.

The Barnes and Noble rant was a needed outlet for me to express my disdain, but it has little real usefulness to people.  On the other hand, posts about aspects of writing are tools people actively seek out. While your blog may not be centered around writing, finding ways to write content with no shelf-life and high applicability is a good move.

Your Blog Headline is Important. I didn’t realize this at first, but after studying the stats on my page over the course of the last eight months, I can’t refute the numbers. Writing and publishing clever headlines makes me smile, but they have little application outside of WordPress Reader. In fact, they can make your content nearly impossible for someone to stumble into from the endless sprawl of the interwebs.

harry-potter-newspaperThink of your blog headline like an internet search term. While the blog headline may be clever and will snag fresh readers taking advantage of the WordPress Reader, after a few weeks or months it will be buried. Yes, people can utilize tags and categories to find your posts here on WordPress (if they scroll long enough). However, search engines are a much bigger ocean and require more precision.

For example, I wrote about how to anchor readers using setting. I wanted to use a really clever headline for the post. Instead, I went with the very bland Setting: Anchoring the Reader. If someone types in “how to anchor a reader with setting” or “anchoring a reader with setting,” this post is usually on the front page of most search engines. The words a person might use to find this information with a search engine can be different, but the headline contains most of the words they would use.

Know the difference between a category and tag. Tags are the golden ticket. Not only will they allow people in WordPress Reader to narrow down their search and stumble onto your content, it also factors into search engine results. If you couldn’t tweak your headline to nail the topic entirely, you will want to add those missing words, individually, into the tag. Also add tags that are applicable to the topic.

For this post, I’ll likely have [writing, blogging, how-to, advice, WordPress, headlines, understanding, categories, tags, fiction, non-fiction, Corey Truax, dad]. You’ll notice dad there, it seems WordPress dads are always looking for kindred spirits so I always leave a breadcrumb trail. If you’re an author/editor/business person, it never hurts to toss your cats-dressed-vintage-photo.jpgname into the tag of each post. The more posts out there with your name on it, the more likely someone doing an internet search of your name will stumble into your blog.

[Here be rumors and unsubstantiated banter] I’ve read that some users will flood the tag area of their webpage posts. So let’s say you write a post about knitting sweaters for kittens. Some people will copy and paste more than 100 related and unrelated words into the tag field hoping someone searches for a topic and walks into their trap. In my opinion — you kitten sweater knitting maniacs — that’s a good way to ensure an unwary person never returns to your page. I’ve also read that certain search engines will boot your post from their search results if the tag seems like spam. [Here ends the trail of kitten tears]

labyrinthCategories Keep People on Your Page. Categories are how you organize your page. We don’t want readers to feel like they are navigating a labyrinth. I started with five or six main categories. One of them was “Writing.” This was a mistake because it lumped too many posts of different types into one giant category. If someone clicked the Writing category, a massive list of blog posts popped up. Some may have been what they were looking for, some weren’t. I broke “Writing” down into more precise categories: Conflict, Setting, Description, Dialogue, and so on. When I did this, repeat views from a single reader skyrocketed. Alas, some people who came to the page didn’t care about every aspect of writing.

If categories are a new concept for you entirely, WordPress has a page dedicated to explaining what they are and how to make them work for you. Check it out here.

You can really take advantage of your categories by using the widgets included with WordPress. Widgets offer different options that display navigation tools. If you are unfamiliar with widgets, WordPress has a page for you here.

That’s it for today. The last bit of advice I’ll give is this, take the time to understand how to leverage the tools I talked about above. It’s heartbreaking to see people grinding away so hard and not getting readership. Especially when their blog page is how they generate business. Implementing these small tweaks will add two minutes to your process — at most. Those two minutes will ensure your webpage is easy to find, navigate, and use. And heck, maybe your page will achieve self-awareness.

question-markDo you have any tips that have worked for you? Do you understand the bizarre search engine algorithms? There a few more tools I have under my hat, but this post is already well beyond my 1000 word cap. If there’s enough interest, I can write another one with some extra bits of info. Until we cross quills again, keep reading, keep writing, and as always — stay sharp!

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